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Business Case
Welcoming customers with disabilities
What to Do
A grab-and-go summary to use at meetings or on the fly
Do this
Recognize the role of small businesses as a major driver for jobs and for the US economy.
Not this
Ignore the power of small business in the United States.
Do this
Diversity is the new normal; be sure to keep all community members in mind.
Not this
Limit your customer base by excluding some community members.
Do this
Remember that people with disabilities are the third largest market segment in the United States with billions of dollars in purchasing power.
Not this
Overlook the opportunity to serve this large market segment.
Do this
Take advantage of customer loyalty by creating an accessible and welcoming environment within your small business.
Not this
Lose customers due to lack of access or failure to adapt to customer needs.