Welcoming Customers Toolkit

Helping small businesses welcome customers with disabilities
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Shopper in a wheelchair gets help from a retail assistant at a supermarket.

Customer Service

How you can help

This infographic from Level Access illustrates how fully today’s consumers with disabilities participate in society: They are employers and employees, homeowners and car owners, spouses and parents, and students and retirees. They work, shop, bank, vacation, commute, pay bills, and access a complete range of services in their communities.

This blog post from Deque Systems discusses etiquette principles and language guidelines for providing customer service to people with disabilities, including how to have a successful first interaction with customers, and strategies for providing equal access and ensuring effective communication.

The ten ADA Centers in the ADA National Network can answer questions about how the ADA applies to your small business. If you have a question, give them a call at 800-949-4232.

Called Examining Business and Employer Inquiries on ADA Title III: From 2016 to 2021, this study was conducted by the Northeast ADA Center. The topics in this toolkit are based on the results of the study.